DoSomething.org Overview

At DoSomething.org, I served as Head of Campaigns from 2015 - 2019. I led the department responsible for the creation, execution, and evaluation of over 275 social change campaigns. I spearheaded the introduction of policy-focused campaigns for the 20-year-old organization, providing tools for young people to push for gun violence prevention, dismantle the school-to-prison pipeline, improve police and community relations, register their peers to vote, and protect immigrant rights. We also tackled climate change, racial justice, sexual assault on college campuses, mental health, Islamophobia, poverty and education reform.

Behavior Change: Measurement and Evaluation

The impact of each campaign, and our overall campaign model, is two-fold; first and foremost, on the young people taking action with us. Secondly, on the cause space itself. Through completing our campaigns and conducting longitudinal studies, we’ve seen young people become more likely to develop grit and empathy, and be more civically engaged in their lives.

Our mission as an organization was to provide the tools, resources, and experiences necessary for today’s young people to become the most civically minded, civically active, and civically responsible generation -- ever.  As the vast majority of problems and inequalities facing non-profits and the public sector today are man-made, by developing this generation to properly have the desire, knowledge, and agency to tackle these problems, we’re aiming to have a huge shift in resources to break down these systems and structures that oppress groups of people and achieve true systemic change.

Brand Growth + Leadership

• Led marketing and communications strategies for each campaign to garner over 200MM media impressions in donated media.

• Managed departments responsible for designing and fulfilling campaigns locking over $10MM in revenue annually.

• Led strategies that supported membership growth from 2MM to 6MM. 

Impact Campaign Highlights

Civic Engagement + Voting

• Spearheaded organization-wide strategy to register 120k new voters in 2018, and mobilize 4MM+ voters to turnout. The infrastructure we built in 2018 leveraging SMS and email segmentation, social media, marketing partners, influencers, and digital ads has registered 350k+ first-time voters since.

• Launched, and facilitated, a coalition of leaders in the civic engagement space to increase youth political participation. Includes execs from MoveOn, ACLU, NDWA, Women’s March, Rock the Vote, TurboVote, Color of Change, and CIRCLE.

Gun Violence Prevention

• Mobilized students to make 100k+ phone calls to representatives on gun violence, and trained students on how to facilitate meetings with 50+ college presidents around the country to prevent guns being allowed on campus. As part of the Keep Guns Off Campus coalition, we shut down open campus carry laws that were active in ten states.

• Created an alliance of twelve student activists in the gun violence movement from around the country, and organized a summit with Senior Advisors in the Obama Administration at the White House.

Volunteerism + Social Change

• Led an anti-Islamophobia campaign encouraging teens to create a Happy Ramadan card to send to every mosque in the U.S.

• Members donated millions of period products to homeless shelters across the country, created 100k+ cards with tips for parents to quit smoking, and educated 100k+ teenagers on the HPV vaccine. 

• Our members introduced restorative justice practices in thousands of high schools to dismantle the school-to-prison pipeline through our “Suspended for What” campaign.