My Name is Pauli Murray (Amazon, 2021)

NAACP Image Award® Nominee

A trailblazing civil rights icon.

Fifteen years before Rosa Parks refused to surrender her bus seat, a full decade before the U.S. Supreme Court overturned separate-but-equal legislation, Pauli Murray was already knee-deep fighting for social justice. A pioneering attorney, activist, priest and dedicated memoirist, Murray shaped landmark litigation—and consciousness— around race and gender equity. As an African American youth raised in the segregated South—who was also wrestling with broader notions of gender identity—Pauli understood, intrinsically, what it was to exist beyond previously accepted categories and cultural norms. 

Both Pauli’s personal path and tireless advocacy foreshadowed some of the most politically consequential issues of our time. Told largely in Pauli’s own words, My Name is Pauli Murray is a candid recounting of that unique and extraordinary journey.

Campaign Summary

Our campaign uplifted the life and legacy of Rev. Dr. Pauli Murray by supporting the Pauli Murray Center for History and Social Justice. We created content on TikTok, Instagram, and Facebook to introduce younger audiences to Pauli Murray, via trusted messengers by partnering with a key group of younger activists to share with their communities.

We hosted a premiere of the film in Pauli’s hometown of Durham, NC with the Pauli Murray Center, Hayti Film Festival, and Amazon Studios. We also developed a robust discussion guide to accompany the film with DoGoodery.

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