We grew the Participant community of artists + activists to 7MM+ across digital channels.
Social Media Channels
Platforms
Instagram, TikTok, YouTube, Facebook, LinkedIn, X (fka Twitter)
Year
2020 - 2024
Oversaw editorial strategy to grow reach, engagement, and social actions taken by audiences across channels. Grew followers on priority platforms by 85%.
49k followers
YouTube
3.44M+ subscribers
TikTok
105.3k followers
40k followers
Website Redesign
The company prioritized redesigning the website to best share our brand story with the world. With an amazing team, I led this process resulting in an enhanced user experience, shining the spotlight on Participant's acclaimed films and the critical social issues that we illuminate.
The website also includes a custom WordPress-based landing page creator for creating film-specific branded pages that highlight advocacy opportunities, extending our mission to drive issue awareness and impact. This decision and strategy I led to re-platform our website lowered costs by 30% year-over-year.
Platform
Web
Year
2023 - 2024
Email Strategy
Overhauled Participant’s email and content development strategy, increasing average open rates from 19.7% to 53.3% (industry benchmark: 32%) and growing list to 150k active subscribers.
Oversaw Salesforce Marketing Cloud products to create B2B and B2C audience segments and to optimize engagement around upcoming Participant titles.
Platform
Salesforce Marketing Cloud, MailChimp
Year
2020 - 2024
