The Campaign: Shirley Chisholm not only championed racial gender and equality, but also advocated for the rights of the impoverished across the US and internationally. Our campaign honored her work and legacy by educating audiences about her achievements and enshrining her legacy in key institutions.

To learn more about Shirley’s legacy and take action to support our impact partners, we directed audiences to our Shirley Campaign Website.

Impact Campaign Press Highlights:

• Rep. Barbara Lee Pays Tribute to Her 'Mentor and Friend' Shirley Chisholm, Elle

• TIME Magazine interview with Regina King and Dr. Zinga Fraser

• New Yorker Talk on the Town interview with Regina King

• Washington Post interview with Regina & Dr. Zinga Fraser

• Essence interview with Christina Jackson and Rep. Barbara Lee on Shirley’s Mentorship

digital content produced

We collaborated with influencer @itskimberlyrenee (233K+ followers) to create social media content timed to the film’s release. This project ignited viewer’s curiosity about Shirley’s years in Congress and encouraged audiences to support awarding Shirley a Congressional Gold Medal.

Additional Creative Content

• Congressional Gold Medal Call-to-Action

• SHIRLEY L.A. Premiere with Regina and Reina King

• Who is Shirley Chisholm Carousel with Pan Cooke (331k followers)

• BTS of SHIRLEY Premiere

• Regina King as Shirley Clip

• Shirley Chisholm History

• SHIRLEY film reviews

• SHIRLEY red carpet

• SHIRLEY audience reactions