MICHAELA

ALEXANDRA

BETHUNE

STORYTELLER FOR SOCIAL CHANGE

ABOUT MICHAELA

👋🏼 Welcome!

I’m Michaela - a Strategic Advisor and Impact Leader with 10+ years of experience crafting content strategies, audience engagement initiatives, and high-impact campaigns that amplify bold ideas and drive social change.

I specialize in brand storytelling, coalition building, and multi-platform content strategy, helping mission-driven media organizations, nonprofits, and brands expand their reach and deepen audience connections.

I bring ambitious visions to life by bridging strategy and execution — whether for media platforms amplifying underrepresented voices, advocacy groups mobilizing communities, or storytelling initiatives shaping cultural narratives.

My experience spans Fortune 500 corporate social responsibility programs, nonprofit advocacy, political campaigns, and Academy Award®-winning films, always with a focus on driving action and impact.

Let’s collaborate to transform ideas into action and create lasting change.

films & series

At Participant, a global media company dedicated to entertainment that engages audiences to participate in social change, I served as the Senior Vice President of Campaigns & Engagement, leading the digital and creative marketing teams.

film distribution partners

I worked closely with our content strategy and sales team to create marketing materials (trailers, key art, posters) to attract wide-reaching distribution partners, and to premiere films at top festivals (Cannes, Venice, Telluride, Sundance, Toronto).

During the title release window, I managed relationships with our distributor partners to increase title reach recognition and achieve strategic impact goals.

featured CSR clients

I served as Head of Campaigns at DoSomething.org, the largest non-profit exclusively for young people making social change. I designed and managed award-winning CSR programs and campaigns for large corporate clients to activate young people to make an impact in their communities.

impact partners

I’m an organizer at heart. How I approach campaign development is rooted in my earliest experiences in student activism and political organizing.

Since then, I’ve been honored to work alongside incredible movement leaders and organizers throughout my career.

I started my career working at the International Rescue Committee developing and facilitating programs to resettle refugees in the DC area.

I have experience working in humanitarian aid settings in both Greece and Mexico with Lighthouse Relief and Youth UnMuted, to provide psychosocial support and gender-based violence prevention for women, young people, and unaccompanied minors.

SERVICES

I partner with mission-driven organizations to develop strategic solutions and scalable operations that drive meaningful community change.

Through media, culture, and strategic communications, I help organizations amplify underrepresented voices, craft compelling brand narratives, and launch high-impact digital campaigns that inspire systemic change and advance equity.

🔹 Impact & Campaign Strategy
Campaign development, audience engagement, and strategic planning to mobilize communities and maximize impact.

🔹 Communications, Brand & Digital Strategy
Tailored messaging, brand positioning, and digital strategies—including web, email, and social media—to elevate your mission.

🔹 Content Development
End-to-end content creation, including writing, production, and distribution, to build meaningful connections with your audience.

🔹 Leadership Coaching
Guidance and support for executives, founders, and teams to enhance leadership, storytelling, and strategic decision-making.

🔹 Operations & Capacity Building
Optimizing internal processes, team structures, and workflows to ensure long-term sustainability and efficiency, including training employees on digital, comms, and mobilization.

💬 Public Speaking: Keynotes, Broadcast, & Panels

🏆 Awards

  • Anthem Awards, Best in Education, Art & Culture Partnership or Collaboration, All The Beauty And The Bloodshed (2024) 

VALUES

I leverage media to amplify underrepresented voices and narratives, achieve systemic change, and build a more equitable world.

My work is centered around contributing to a team culture (and a society) that is inclusive and actively anti-racist. My communication style is rooted in trauma-informed messaging.

Disclaimer: Every project, film, and campaign you see on this site took a major team effort. It’s important for me to center and celebrate the community and team members who have been integral to the projects referenced here. Any of my ‘success’ would not be possible without the talented creatives, strategists, and professionals I’ve collaborated with over the years. Every bullet on my resume should be read with an asterisk, “***alongside an incredible team.”

Check out my brilliant colleagues from Participant:

Let's create together

Let's create together